The Coke commercial was baffling to me. The video was AI and sloppy at best. Just because somebody could use AI to create a mulit-national commercial, doesn't mean they should.
I read that the generated-to-used footage ratio was something like 340:1. They obviously touched up the text logos by hand after the fact. I'm not convinced this was cheaper than making a spot with traditional CGI.
And if it's not to save money, then what the hell are we doing here?
The Coke commercial was baffling to me. The video was AI and sloppy at best. Just because somebody could use AI to create a mulit-national commercial, doesn't mean they should.
I read that the generated-to-used footage ratio was something like 340:1. They obviously touched up the text logos by hand after the fact. I'm not convinced this was cheaper than making a spot with traditional CGI.
And if it's not to save money, then what the hell are we doing here?
Wow that’s incredible. Seems like it was the sunk-cost fallacy. They started something they couldn’t kill haha